A successful website or print piece hinges on so much more than merely aesthetics. Careful analysis of consumer wants and needs coupled with strategic execution is critical to the delivery of a successful product.

We follow 4 basic steps in creating your web or print presence:

1) Analysis
The first phase in your project is the Planning and Discovery phase. It is during this phase that our team spends a lot of time getting to know you and your business. We will need to determine:

• What are your marketing objectives for this project?
• Who is your audience and what are their expectations?
• What message are you trying to convey?
• What is the competitive landscape and what are the industry best practices?

2) Conceptualization
The second phase in your project is the Conceptualization Phase. This is where the fun begins! Our designers take the inspiration you've provided them and come up with a concept for your review - keeping in mind usability, best design practices, and ease-of-use.

Designing the look and feel for your site is just one deliverable of this phase; there are other tasks that we will need to address before moving on:

• Determining the architecture of your site by developing a detailed site map.
• If there is any technical development, we will need to make sure that the design of the functionality meets all of our usability standards.

3) Implementation
The third phase in your project is the Implementation Phase. With a finalized design in hand, our team is ready to construct the pages of your site. During this phase we will do the following:

• Construct the navigational architecture with usability best practices
• Propagate all pages with graphics and content
• Code any technical requirements into the site - including eCommerce functionality and any interactivity
• Create all the bells and whistles like Flash animations, dynamic menus, and multimedia components

Also, during this phase, we will go through the site to ensure that we have met our internal standards of making the site "user-friendly".

4) Launch
Prior to going-live we will need to do the following:

• Thoroughly test, test, test to assure a flawless user experience
• Give the stamp of approval for meeting project requirements, usability and technical standards, and design excellence
• Determine a launch plan to promote your site (marketing collateral, ads, email blasts, etc.)

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